Back in 2012, our founder and chef, Rick, was searching for a better way to recover after a serious bike crash. Juicing beets was his first solution—but it was messy, time-consuming, and far from convenient. That challenge sparked the idea for Beet Boost: a simple, great-tasting powder that delivers the nitric-oxide-boosting power of beets plus the recovery support of tart cherries.

Beet Boost® is not only a clean, convenient beet alternative—it also complements our red spinach lineup. VitaSpinach® supports everyday health and nitric oxide production, while RS400™ is built for athletes—trusted by college, professional, and Olympic teams to fuel performance at the highest level.

We’re proud to collaborate with leading scientists, medical professionals, trainers, coaches, and dietitians who share our vision: clean, functional foods that elevate both physical and mental performance while improving quality of life.

Just as importantly, we’re inspired every day by the athletes and loyal customers who choose food-based nutrition over traditional supplements—and trust us to deliver it.